Samwell currently resides in Chicago, where he has lived for the last decade. He was discovered by Bobby Ciraldo & Andrew Swant of Special Entertainment, who created all of the Samwell videos through their Brownmark Films company.
Samwell was born in Greenville, South Carolina. He has an undergraduate degree from the University of North Carolina at Greensboro.
In early 2008 Samwell licensed the “What What” song to Comedy Central’s South Park. The song was used extensively in the season 12 episode “Canada On Strike“, which featured an animated re-creation of the What What video.
During the filming of Michael Mann’s Public Enemies, Academy Award winner (and Samwell fan) Marion Cotillard invited Samwell to the set to surprise her co-star Johnny Depp (who is also a Samwell fan).
In June 2010 Samwell appeared on an episode of Comedy Central’s Tosh.0, television show about viral videos. The segment told the story of how the “What What” video was created, followed by an acoustic duet version of the song by Samwell and Josh Homme, lead singer for Queens Of The Stone Age and Them Crooked Vultures. In a June 2nd interview, host Daniel Tosh called Samwell one of the best guests he’s had on the show, saying, “I’ll tell you who I loved. The “What What In The Butt” guy. Couldn’t have been more of a delight.”
In October 2010 Samwell made a second appearance on Tosh.0 after he was nominated for the season two MVP award.
Samwell performs regularly and is gearing up for another round of far out music videos.